Generate Sales Through the Art of Storytelling

When you create content, consider storytelling instead of fact-driven writing to presell your products and services. Fact-driven writing presents information in a news-like style while storytelling pitches the facts wrapped up in a story that hooks the reader towards a logical conclusion.

Below is an example of each style of writing:

Example #1:
This high quality travel mug is designed to keep your coffee or tea locked within the mug with its slip-lock lid.

Example #2 - Storytelling Style
Jane and I got a chance to buy the home of our dreams. It was a home that at last went on the market and our competition was fierce. There were at least 15 other people interested and open to buy when we saw it. It was just by luck that we managed to get the appointment first with the agent.

Jane rapidly pulled together all the files we required, grabbed her coffee and we raced to the agent's office. Jane stepped through the door, caught her heel and tripped. The files went flying and papers were flung in every which way. That's nothing compared to the coffee, which went flying through the air, in the direction of our agent. I watched my life flash before me in that moment. I wanted to blame someone, but in the end I could only look to myself. I thought to myself, if I would have bought Jane that fine, coffee mug with that slip-lock lid she'd wanted for her birthday. Instead, I had gone with a sleazy toaster, and here we are - papers a mess all over the floor. Not to mention the brew of coffee on our agent and his desk.....

Of the two examples, which held your attention longer as a reader? Which one was a more interesting read?

In the original example, the facts about the coffee mug are made but presented in a boring way that you can scan in around two seconds. The connection is not formed, and it is completely possible that you will forget about it as soon as you read it.

Example two delivers the exact same info, but does it in a way that draws you to the conclusion plugging the slip-lock coffee mug in such a way that it makes good sense and is memorable. While this may not lure you to immediately go out and buy the product, the next time you're running out the threshold with a cup of coffee in your hand, you are likely to remember the story of Jane and her husband.

Storytelling is not lying. It is fiction in writing for a very specific intent that will allow the reader to connect to the story. It puts things in context instead of delivering product information like news. Selling is more about how good a connection you make with your audience rather than news delivery.

Through narrations you highlight benefits that a particular product can deliver - keeps coffee from moving in the air - all the while making an affective connection with people. Remember, the longer you maintain a visitor on your site, the greater the opportunity for them to buy your product or service.

Creating a story is really quite easy if you have a framework in which to work:

1. First you need to pick the product or service you want to write about in this example the coffee mug.

2. Make a list of how the product or service is utilized in every day life. For example, what does a coffee mug do? It handles your beverage, keeps it from burning you, and can be used with a lid to allow it to travel with you without caring about spills or leaks you can get from the mug being anything but upright.

3. When will the product or service be utilized? Will it be taken to a business meeting, to meet a client, on the bus, in the car, when a customer calls?

4. Produce some characters to put in some action. Characters in our story are, "Jane and I are buying a home..."

5. Include some event that everyone can relate to. For example, everyone has tripped before. Other examples include buying the wrong gift, going to the wrong home, mislaying a phone number to something important, etc.

6. Thread these details together into a scene, embellishing it to make it interesting and letting the story unfold through the eyes of the characters.

Utilizing experiences that have happened in your life will be a hot starting point. If you've left babyhood, you have to have a wealth of events and experiences that can be turned into ideas for stories. Go sit in the park or at the beach and people-watch. It's fun and will present you a wealth of ideas. Think about the products you are attempting to sell. A story about the benefits of the product will more than likely come to mind.

Storytelling in your content is a essential way to get people to buy your products. Stay with it and you'll have stories about how you reached great riches through affiliate marketing.

To get your hands on more tips, tools, guides and strategies about the affiliate marketing, check out our site at http://www.partneraffiliate.com/

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